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What are digital marketing tools?
Digital marketing tools give marketers the ability to perform essential tasks across all online channels. As the size of a company increases, the need for digital marketing tools also increases. Think SEO, PPC, email, social media, and content marketing.In the context of modern business, digital marketing platforms are tools that provide multiple business or technological capabilities. While there are tools to address specific features within a business need, such as a single tool for scheduling social media updates, the platforms support multiple marketing features for various needs. Digital marketing platforms typically enable a rich set of multiple features at once through the use of APIs, integrations, and partnerships with other applications or data sources.
It is important to evaluate the Netyell has a wide variety of digital marketing platforms for you, since it is very important for your companies to invest in everything and use it well in marketing.
Therefore, it is important to evaluate new platform options. Typical problems to check include:
Current and projected future levels of customer adoption
Use of competition and plans for new platforms
Revenue forecast for each channel based on sales predictions or ad revenue
How the use of new platforms can change the perception of the brand
Cost of implementing new platforms and reusing content for these platforms
Overall cost-benefit